Production Designer for Yuki Lovey - Crying Underwater music video 2019
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I was captivated and surprised on the first time when I listened to Yuki’s new song. I immediately thought of ideas which are experimental and visual focus.
Instead of doing very cliche methods like having Yuki under water scenes.
“Crying under Water” Was more about emotions, and the relationship between water and emotions. I wanted to use different stage of water to represent the complex feelings which emotions could bring.
The aim is to really captured the most realistic yet otherworldly forms of water. I decided to build a snowy mountain sets in the studio, it almost turned into a laboratory as we are using actual water and experiment with chemicals as well, the northern light was created by actual lightings, there are no CGI effects on all these scenes.
At the end the footage really speaks for itself and all the hard work pays off. I was really happy about the results, as more importantly I was working magic together with my good friends. One of the most satisfying feelings ever.